I ate these sitting on the warm roof of a half-mangled pickup, last May? last June? It was late and warm and we were singing songs to stay awake, and jogging around the truck at every rest stop, feeding on the stimulation of the variety of fluorescent lights.
Two summers ago, I guess. They tasted of pizza pockets.
So ready and specific an association at hand, to my own hand, I wonder whether this did not occur to the makers. But then, who “makes” a Dorito? Where in the network, the chain of translations, is the decision made what a chip “is”, or what it is supposed to be? Was there a moment when, during the fine-tuning of the nth iteration of Summer 2013’s Limited Edition Pizza Dorito, an adjudication was made whether it was more pizza or pizza pocket, and a calculation of the relative market potentials of each? One would almost expect that had the latter presented itself to those concerned, it would have had to have won out, so receptive of novel snack-themed snacks are contemporary audiences perceived to be. So maybe it didn’t come to mind, maybe it was not ready at hand. Maybe, in their heart of hearts, they wanted to produce an evocation of a good pizza, of a better pizza than a pizza pocket, or a (worse still) mini-pizza, an icon undiluted by microwave convenience. Maybe they just weren’t listening.
I was reading Proust’s In the Shadow of Young Girls in Flower at the time, and thinking about David Lynch, for the first time ever. Lynch, in Lynch on Lynch describes the genesis of the Red Room:
One night at about 6:37pm in the evening I remember it was very warm. Duwayne Dunham and his assistant Brian Burdan and I were leaving for the day. We were out in the parking lot and I was leaning against a car—the front of me was leaning against this very warm car. My hands were on the roof and the metal was very hot. The Red Room scene leapt into my mind. . . . For the rest of the night I thought only about The Red Room.
Hands on a (warm) hard body. Proust rendering momentary impressions in elaborately exploded view, so thoroughly as to reveal what is in fact not there. Pizza pockets. Mosquitos.